Beauty + Wellness Campaign
This practice approached me during a major rebrand as they prepared to introduce new services, products, and team members. They needed a completely refreshed library of photo and video content that could support everything from their website to ongoing social media marketing.
I captured a mix of brand imagery, updated headshots, new services, products, consultations, and provider-client interactions to represent both the people behind the practice and the full client experience.
PHOTOGRAPHY
CLIENT EXPERIENCE
NEW SERVICES
PRODUCTS
HEADSHOTS
“Having Zoe come to us made the entire process incredibly seamless.
She came prepared, guided our team through posing naturally, and kept the session moving efficiently without ever making us feel rushed.
The turnaround time was impressively fast, especially considering the quality of the final images.”
— Amber, Director of Practice Developement
VIDEOGRAPHY
The team opted for a video clip library rather than fully edited videos. I captured individual, social-ready clips across the same key categories so their marketing team could build and edit ongoing content in-house.
Here’s a look inside the custom video library
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